Who could Jack in the Box's demographic be?

Link to Photo

Late night hunger? Well that is what Jack in the Box is looking to cure. The late night munchie meal has arrived.  Guaranteed two tacos, assortment of fries, drink, and your choice of a third food substance. Wow and it's only $6. But one look at the Jack in the Box commercial(http://www.youtube.com/watch?v=NYwZfWcokyI) one begins to ask, who are they pandering to?


Describe: The commercial(http://www.youtube.com/watch?v=NYwZfWcokyI) starts off with Jack and what looks to be a college age guy playing video games. Jack then looks up to the clock and tells the guy it's 9 pm. Jack then asks the guy if he knows what happens at 9. The guys response, "we turn into werewolves?" Jack then begins to explain his late night munchie box. The commercial ends with the two going through the same dialogue when the clock hits 9:37 pm. As in all Jack in the Box commercials, Jack is present. The ad is about 30 seconds long. I first saw it when I was watching an episode of "South Park" at around 10 pm. This ad was the first in what has been three late night munchie ads.


Analyze: The persuasive technique is plain folks. Besides Jack, the other characters in the commercials are unknowns. The ad makes us feel like the product geared toward us, with the technique used. The ad uses "Myth" as it plays on the college age kid, with the actor being used and the low price of the late night munchie meal.

Interpret: The ad is  definetly targeted at college aged kids. It is showed at times later in the evening, usually at around 9 pm. As well as usually networks that produce shows that are viewed to that demographic. There is one big stereotype in the ads which is the typical "stoner" college student. The ad shows Jack playing video games with a 20ish aged guy playing video games and talking about food, now this sounds like a scene from a "Harold and Kumar" movie.

Evaluate: Well the strength of the ads are the airing time. Speaking as a college student I see these commercials a lot. I found it hilarious because you can obviously tell what the commercial is portraying.  As well as the price of the product, being a reasonable $6.

Engage: In looking up this ad campaign online, I found that according to "USAToday"(Link) that Jack in the Box is catering to "stoned Millennials," says registered diatition Robyn Flipse. The article then goes on to describe how unhealthy the late night munchie box is. The article at 247wallst.com states that Jack in the Box has been catering to the "party age" demographic for years using buzzwords such as "munchies curfew, late night lovers, when things get twisted." The article also notes that financial benefits of the "late night" campaign. Based on the ad I would feel purchase the product, if the need arose. I feel I would recommend the late night box to other people, based on the reasonable price.

 What I learned from this is how important these late night meals are to fast food chains. The fact that strategist are hired to come up with creative campaigns for these "late night" campaigns. What surprised me is how blunt Jack in the Box had been in their portrayal of the "stoner" character. Very blunt that there have been multiple articles written about it.

"Captain Phillips" Review

Link to photo

      Modern piracy on the high seas is the focal point in director Paul Greengrass' new thriller "Captain Phillips." The film tells the incredible true story of Richard Phillips and the crew of the cargo ship Maersk Alabama, as they fight to survive being held hostage by Somali pirates in 2009. The film is a taught, white-knuckle thriller throughout, filled with edge of your seat suspense. A large portion of credit for this film goes to the actors, namely Tom Hanks. Hanks adds another impressive performance to his already stellar filmography. Hanks portrays the title character Captain Richard Phillips. Hank's portrayl as the captain looking out for the safety of his crew over his own is phenomenal. The calm, cool way Hank's conducts himself during the pirate raid is exceptional acting. The true surprise performance is Barkhad Abdi as the pirate leader. Abdi is terrifying in his performance as he portrays the pirate leader as a youth renegade looking to make his mark with a hair trigger. The scenes where Hanks and Abdi clash is something to behold. Abdi is able to hold his own against the veteran Hanks, striking fear into Hanks as well as the audience.   

      While the performances are sure to be heralded, the cinematography is the heart of the film. Cinematographer Barry Ackroyd camera work is exhilarating. The take over of the ship sequence is masterfully shot, creating tension and a sense of hoplessness for the ships crew. Ackroyd doesn't give the audience a fly on the wall view, but puts us right in the action. The camera shakes creating a surreal and unpredictable atmosphere. 

     Director Greengrass is no stranger to action, directing two of the "Bourne Identity" films as well as "United 93." But now adds an impressive character study with "Captain Phillips." Greengrass focuses in on the performances of the actors, allowing them to showcase their talents and take the characters to new levels. 

    "Captain Phillips" is sure to be recognized in numerous categories come award season, and rightfully so. The film runs in at a little over two hours, but maintains your attention through the entirety. The gas is pushed to the floor and doesn't let up. A truly entertaining and important film. A must see for everyone.

At A Glance

"Captain Phillips"

Rated PG-13

Starring: Tom Hanks, Barkhad Abdi, and Barkhad Abdirahman

More. More. More. More. "The Wolf of Wall Street" trailer

http://www.imdb.com/media/rm319071232/tt0993846?ref_=tt_ov_i

 Greed. Power. Fast cars. Yachts. Drugs. This is what we get in the two-minute trailer of  "The Wolf of Wall Street" trailer, the upcoming Martin Scorsese picture. Scorsese moves back to the familiar New York city where he has made his name. Scorsese teams up with Leonardo DiCaprio for their fifth picture together in what looks like their most wild ride yet.

Also shown in the trailer is a white teethed Jonah Hill, who looks to continue his foray into serious acting. As well as Matthew McConaughey who continues his career resurgence, also Kyle Chandler of "Friday Night Lights" fame, and Australian actress Margot Robbie who will be playing DiCaprio's wife.

The trailer gives us a look at the wild times the young brokers have at beach houses as well as in the office. The office shots look like a mad house. With a monkey on roller skates, marching bands, and even midget tossing at a money sign.

"The Wolf of Wall Street" is scripted by Terence Winter, writer of "The Sopranos" and "Boardwalk Empire". The film is based of the memoir of the same name by Jordan Belfort. 

The trailer is truly a gift for film fans everywhere. As we know that Scorsese is back to the mean streets of New York dealing with the gangsters of wall street, teaming up with his 21st Century muse (DiCaprio). While we do have to wait for the November release, we do have the trailer to hold us over until then. From the looks of the trailer the film is sure to create some Oscar buzz come awards season. And rightfully so, this is a Martin Scorsese movie.


                                                                      At A Glance
"The Wolf of Wall Street" website: Official Website

OSU: A Campus On Dead Week

This is a series of photos taken around the Oregon State University campus during week 10, or dead week. Instead of partying and getting crazy, the students flock to the library to study as much as possible before finals week. 

A welcoming sign at the southeast corner of campus on 25th and Western St.
The sign, which sits across the football stadium parking lot, is a new
addition to the campus this year.

The reading man statue, which is placed on the east side of the Valley Library
right in the center of campus.

Bicycles, a students main form of transportation. Here is the bike racks outside
of Valley Library, at full capacity due to it being dead week.

An Oregon State student entering Valley Library to get some late night
studying in. Valley Library is the mecca where students go to cram
for finals.

An Oregon State student working on Econ homework for his final next week.
The student is a frequent visitor of Valley Library, to find a quite space to get school
work done.

Dead week is a relatively quite time around the campus of Oregon State. The pictures at Valley Library are taken from 10 pm to 11:30 pm, showing the commitment these students have to their school work. It is a stressful period for all students during this week. Many times at Valley Library you can hear, "Oh crap," or, "Why is this so hard," which accurately gives one the impression that finals are on the way.  

Pete Souza: Photographer of the Week

Pete Souza was born in 1954 in New Bedford, Mass. Souza earned a B.S in Public Communications from Boston University, and an M.S in Journalism and Mass Communications from Kansas State University(Source).

Souza's career began in the 1970's where he worked at the Chanute Tribune and Hutchinson News in Kansas(Source). Souza then moved on to the Chicago Sun-Times as a photographer. He then became the White House photographer for Ronal Reagan, in Reagan's second term.

In 2004 Souza was asked to photograph Sen. Barack Obama during his first term in the senate(source). Souza went on to photograph Sen. Obama throughout his stint in the senate and campaign for the White House. Once Obama was elected president, Souza was chosen as the White House photographer. This means that Souza is the presidents shadow, following him everywhere to take that perfect shot.

Pete Souza has also done freelance work for National Geographic and Life magazines. During this he was one of the first photojournalist to cover the War in Afghanistan after 9/11.

Pete Souza has taken many great photos of presidents, but none more iconic than the situation room picture. Photographers are taught to capture emotion, and no picture is more emotionally charged than this. President Obama's career hinges on this situation. He has everything to gain and everything to loose. Emotion fills the photo.

Source

Pete Souza has an amazing website that is dedicated to his work. You can find it here.

LBCC Baseball Says Goodbye

Coach Hawk getting ready to coach his final game at LBCC
on Tuesday May 14 2013

May 14, 2013 marked the end of an era. The last home game LBCC baseball history. The fans were out in full force to witness the final games. Coach Hawk personally introduced every player before the start of the game. Every player was met with a rousing ovation.

The Roadrunners came out riding the emotion of the circumstances. The defense only allowed five hits and two runs in the first game.

Ace pitcher Austin Woodward took to the mound in game one. Going the distance, Woodward allowed five hits and two runs, while striking out two.

"We were all really emotional," said Woodward, "We fed off the energy of the crowd."

The offense woke up in the fourth scoring their first run. Then adding another run in the sixth and three more in the seventh. Trevor Nix, Seth Brown, Derek Cartwright, and Jacob Herklotz led the offense with two hits each. Logan Henry and Taylor Higgins chipped in with a hit a piece.

Rocky the Roadrunner helping to get the team pumped up
before game one

"We were really pumped up in the first game and it showed," said Higgins

"We came out and played our style of ball in game one, and we got the win," said Hawk

Riding high off a game one victory, and a roaring fan base, the Roadrunners looked poised for a sweep. But as it is in all sports, not everything goes your way. Questionable calls and mental mistakes led to a 6-5 loss.

"Not every call goes your way, that's the game, and things didn't go our way in game 2," said Hawk.

Christian Morrison got the start on the mound for the Roadrunners. Morrison gave up three hits and two earned runs, while striking out three batters. Clark McKitrick and Joel Shippy came on in relief. Shippy gave up three hits and two runs(one earned).

Derek Cartwright and Reese Merriman led the offense with two hits each. Five players chipped in with one hit each.

"It's been a tough set of circumstances we have been given, but these kids responded by doing something special this year," said Hawk.

The Roadrunners finished second in the south region of the NWAACC behind Mt. Hood CC. Up next for the Roadrunners is the NWAACC playoffs in Longview, Wash. on Thursday May 23.

Roadrunner baseball in the playoffs

The 2013 LBCC baseball team's season, and program, came to an end on Saturday May 25, in the NWAACC playoffs. Due to recent budget cuts the college's baseball team was one of the athletic programs that got cut. The Roadrunners lost an 11-2 contest against Bellevue CC on Saturday.The Roadrunners were able to get 11 hits, but only scored two runs in the 9th inning. The defense played stout for four innings only giving up one run. But a Bellevue offensive explosion in the 5th inning that resulted in six runs for Bellevue.

Clark McKitrick got the start for the Roadrunner's on the mound. McKintrick went 4 1/3 innings, getting five strikeouts, allowed six hits and five runs(four earned runs). Seth Brown led the Roadrunners with three hits in five at bats. Austin Hamilton, Jacob Herklotz, and Taylor Higgins chipped in with two hits.

It was a story of missed opportunities for the Roadrunner offense, stranding eight players on base against Bellevue.

"We had a great run this year, it didn't go our way in the end, but these kids played their hearts out all year. I am extremely proud of them," said Coach Hawk, who was honored as co-conference coach of the year.

The Roadrunners opened up the NWAACC playoffs against Pierce CC on Friday, after a rain out on Thursday. Austin Woodward got the start on the mound, going six innings. Woodward gave up 10 hits, and six runs, four being earned, as well as fanning four Pierce batters.

Herklotz led the offense with three hits in four at bats. Derek Cartwright and Logan Henry added two hits, and three more players contributed with one hit.

The Roadrunners were unable to take advantage take advantage of their runners on base, leaving eight runners stranded again.

The Roadrunner ball club was filled three All-NWAACC players. Infielder Jacob Herklotz, pitcher Austin Woodward, and catcher Trevor Nix. As well as seven players named to the south division All-Star team. Coach Hawk was honored as division co-coach of the year.

The team finished the year at 28-16, 20-10 in conference.

This Roadrunner baseball team gave it their all this season. Under the difficult set of circumstances they soared instead of crumbling to the adversity of loosing the program.


                                                                        At A Glance

Playoff news: Here

Roadrunner team stats/news: Here

Team website